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Just last month, adidas unveiled its latest incarnation of the F50 speed boot range – ‘Radiant Blaze’ – unleashing a laced and laceless model, both engineered for game-changing speed.
The “F50 Made Me Do It” campaign showcases the brand new F50 boots, designed to transform players into their most confident, fearless, and bold versions of themselves.
Taking its design cues from the ‘Chameleon’ pack immortalised by Lionel Messi at the 2010 FIFA World CupTM, the latest update comes in an iridescent purple and neon green. The design builds on the colourway seen on F50 ‘Fast Reborn’ last year, when the boot returned to football after a nine-year hiatus.
To celebrate its launch, fans can head to Weston Corp at Queensway Shopping Centre from now till 24 August to check out the collection and trial the new boots, where they can test their skills the indoor cage.
Lace up, practice your tricks for a chance to redeem up to $50 off F50 Elite Boots from the Radiant Blaze pack. Customers with the overall highest score will win a pair of David Beckham’s autographed boots.
Every purchase of a pair of F50 Elite boots gives you an F50 Locker Room ID. These serialised IDs unlock a complimentary Cut + Wash at The Golden Rule Barber Co (worth $50).
By appointment only – follow the link here. Don’t forget to check out the F50 Locker Room, where you can experience the boots and jerseys firsthand and immerse in the bold and fearless attitude of the F50 Radiant Blaze.
The F50 Elite Laced and F50 Elite Laceless models, both $319, are available to purchase online and at selected adidas stores and Weston stores. The F50+ FG ‘Radiant Blaze Pack’ ($369) is exclusively available online and in selected Weston stores.
Weston Corp is located at 1 Queensway, #03-29 Queensway Shopping Centre, Singapore 149053.
The Golden Rule Barber Co is located at 21 Bussorah Street, 2nd Floor, Singapore 199439.
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